Let's discuss it. Let's outline a plan. Let's collaborate. Let's have a vision session. Let's write our mission statement. Let's build mindshare. Let's identify all the stakeholders. Let's write some guidelines. Let's establish a policy. Let's write a creative brief. Let's have a meeting.
Doing something actually requires doing something! It means tackling the hard work of making something happen. It's much easier and much safer to sit around and have intellectual conversations, to gather large databases, to invest in technical infrastructure -- and never actually implement anything.