zpizza promises “you’ll never experience a bland, boring, blasé pizza.”
The premise — fresh produce, gourmet toppings, fire-baked crusts — sounds good enough, but the proof of any pizza joint, ultimately, is in the pie. And while friends dutifully polished off their pizzas — Clyde ordered the California, packed with lots of raw-ish veggies — none of the pies (including my own simple pepperoni) evoked yummy noises or expressions of delight.
Zpizza crusts are crisp, but a bit too chewy, and the crew at zpizza is too stingy, in my opinion, with cheese and toppings. The result? Take-it-or-leave-it pizza — healthier than what you’d get at a mall, perhaps, but not much more distinctive. Despite the advertising slogan, boring and blasé really do, pretty much, sum things up.
Will average pizzas lure enough Midtown diners to pay for a high-rent location just off Peachtree Street? This remains to be seen. (Update: not surprisingly, the Midtown location has closed. If you’re after a zpizza, you’ll need to drive to Alpharetta now.)
Meantime, I’ll continue to scour Atlanta in my quest for the perfect pizza pie.